Ithaca College’s new branding initiative takes flight
By Steve Shoemaker
It’s hard to sum up Ithaca College in one word, but at the start of the fall semester, IC did exactly that. On September 1, the College revealed a new branding and marketing campaign designed to distill the entire IC experience into one concept: ...
Ithaca College has named Rachel Reuben the associate vice president for marketing communications. Reuben comes to IC from the State University of New York at New Paltz, where she spent 12 years managing a wide range of marketing and communications initiatives. As associate vice president, Reuben will be responsible for developing, implementing, and...