Ithaca College’s new branding initiative takes flight

By Steve Shoemaker

It’s hard to sum up Ithaca College in one word, but at the start of the fall semester, IC did exactly that. On September 1, the College revealed a new branding and marketing campaign designed to distill the entire IC experience into one concept: ...

By Tom Rochon

One of my father’s favorite expressions is, “Fix the roof while the sun is shining.”

I thought often about that advice during the past year as IC faculty, staff, and students worked together to create the strategic vision we call IC 20/20. After all, the sun has long been shining on our roof. IC’s academic programs enjoy strong reputations....

By President Tom Rochon

The undergraduate student population on the Ithaca College campus increased overnight by more than 50 percent between March 31 and April 2 of this year.

No, we didn’t accidentally send out an extra 3,400 letters of admission. We...

After years of hoping, dreaming, and fund-raising, the campus will soon get its athletics and events center; construction is under way.

At the official ground-breaking ceremony for the athletics and events center, the sense of joy and relief was palpable. After years of planning and fund-raising, Ithaca College had met its $52.5 million fund-raising...

In his first column, President Rochon shares joys, worries, a plan, and a request.

It is a pleasure to initiate this column in IC View, and I hope to be a regular visitor to these pages for years to come. I plan to use this column to share with you my perspective on some of the most important developments, challenges, and opportunities at Ithaca College. I hope you...