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Contributed by Bernard Beins on 09/01/2005
Leigh Ann Vaughn presented two plenary talks at the Seeley Conference at
Cornell University, June 2005. Seeley Conferences are think-tank
explorations of a topic important to the future of the floral industry.
What is on the mind of floral consumers?
How are other industries reacting to the changing consumer?
What new business models are working to reach the elusive consumer?
What benefits should be conveyed to consumers to achieve the goals of the industry and individual businesses?
How must we reinvent of industry's products to better relate to consumers?