School of Business Sustainability Speaker: Marketing's Footprint on Wednesday, February 15

01/24/2006

Contributed by Marian Brown

Jim Armstrong, founder and creative director of Good for Business will speak on Wednesday, February 15 at 7:00 p.m. in Williams 225. Speaking on "Marketing's Footprint: Communicating with a Conscience," Armstrong will explain the innovative business strategy of his highly successful marketing communications firm. Jim has helped market everything from safe sex and safe deposit boxes to light pizza and lighting for Broadway to banking in your pajamas and investing in third world countries.

Good For Business (http://www.goodforbusiness.com/new/home.htm) is a communications firm dedicated to helping clients capture and communicate their cause. Jim believes that “a business isn’t a brand to be built, but a cause to be believed in.” This value proposition results in creating authentic, passionate, purpose-led communications that everyone can profit from.

Good For Business evolved out of Jim’s 25 years in marketing, advertising and design -- a career where he always noticed his passion and creativity climb a notch or two whenever he was involved in “meaningful” and “purpose-led” communications.

Jim has developed campaigns for everything from AIDS Awareness (on display in the Smithsonian), crack (rolled out nationally at a grassroots level), illiteracy, and at-risk-youth, to world hunger, domestic violence, teen pregnancy, global tolerance, and international cooperation. He’s partnered with Nobel Prize-winning organizations and groups who couldn't afford to pay their heating bill. He has helped businesses ranging from power bars and silicon chips to hotels and hospitals build their core-values and beliefs into enduring value propositions. Jim has created socially-responsible messaging in sectors ranging from the environment and energy to education and economic development.

Armstrong will be the third in the School of Business' Sustainability Speaker series.

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