Park School: Scott Hamula Publishes Research

08/22/2006

Contributed by Yeulanda Degala

Scott R. Hamula, Associate Professor and Director of the Integrated Marketing Communications degree program, had his research, “Sales Promotion as Nontraditional Revenue: A Comparison of Television and Radio,” published in the most recent issue of the <a href="http://www.haworthpress.com/store/Toc_views.asp?sid=SHA5HXH78F1N9K7HXGFEJE9TBEEC30E6&TOCName=J057v12n02%5FTOC&desc=Volume%3A%2012%20Issue%3A%202">Journal of Promotion Management, Volume: 12 Issue: 2 p19-33</a> (2006).

0 Comments



http://www.ithaca.edu/intercom/article.php/20060822154720940