BRANDING A COUNTRY

04/23/2007

Contributed by Deydra Bordoy

Consul David Saranga, who previously was a Director of Studies and Lecturer in Marketing Management at the Open University in Israel, is speaking to students about the concept of 'Branding A Country':

Wednesday, April 25th
7pm
Park Auditorium

Consul Saranga discusses market research that has taken place regarding Israel as a brand, and explains what the Israeli Foreign Ministry is doing in the name of branding Israel; how far it is possible to brand a country, how one goes about it and so forth.

This event is co-sponsored by: SAFI, PRSSA, and the School of Humanities & Sciences.

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