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Contributed by Melissa Gattine on 03/28/2011
Adam Peruta, assistant professor in the Department of Strategic Communication, presented a collaborative paper this month at the Thought Leaders in Brand Management conference held in Lugano, Switzerland.
The paper, "The Complex Challenge of University Branding: Where’s the Pedagogy?" was authored by Peruta; Scott Hamula, associate professor in the Department of Strategic Communication; and Diane Gayeski, dean in the Park School of Communications.
The goal of the conference, hosted by the Universita della Svizzera italiana, is to bring together academics and practicioners through knowledge, data, access, skills, and co-publishing information all pertaining to the study of branding.
For more information on the conference, visit http://www.brand-management.usi.ch/