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Contributed by Melissa Gattine on 10/26/2011
Arhlene Flowers, assistant professor in Integrated Marketing Communications, presented "Learning from Lindsay, Tiger, Brangelina, and Oprah: Celebrities as Teaching Tools for Reputation Management in Public Relations" at the Public Relations Society of America's Educators Academy Research and Posters Session held in Orlando, Florida, during the PRSA International Conference 2011.
The Public Relations Society of America (PRSA) is the world’s largest and foremost organization of public relations professionals. PRSA provides professional development, sets standards of excellence and upholds principles of ethics for its members and, more broadly, the multi-billion-dollar global public relations profession. PRSA also advocates for greater understanding and adoption of public relations services, and acts as one of the industry’s leading voices on the important business and professional issues of our time.