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Scott Hamula, associate professor and chair of the Department of Strategic Communication, was recently quoted in an article titled, “When Ad Campaigns Go Horribly, Horribly Wrong.”

The piece, written by Darren Dahl, was published on OPEN Forum, an area of the American Express website that features advice for small business owners.

Hamula stresses the importance of customer research and test marketing before launching a campaign.

To read the article visit: http://www.openforum.com/articles/when-ad-campaigns-go-horribly-horribly-wrong
 

Scott Hamula featured in American Express Open Forum article | 1 Comments |
The following comments are the opinions of the individuals who posted them. They do not necessarily represent the position of Intercom or Ithaca College, and the editors reserve the right to monitor and delete comments that violate College policies.
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Scott Hamula featured in American Express Open Forum article Comment from cmichael on 12/14/2011
Congrats, Scott!