Scott Hamula featured in American Express Open Forum article

12/13/2011

Contributed by Melissa Gattine

Scott Hamula, associate professor and chair of the Department of Strategic Communication, was recently quoted in an article titled, “When Ad Campaigns Go Horribly, Horribly Wrong.”

The piece, written by Darren Dahl, was published on OPEN Forum, an area of the American Express website that features advice for small business owners.

Hamula stresses the importance of customer research and test marketing before launching a campaign.

To read the article visit: http://www.openforum.com/articles/when-ad-campaigns-go-horribly-horribly-wrong
 

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http://www.ithaca.edu/intercom/article.php/20111213214823244