Marketing Communications Team Receives National Recognition for Design and Video

10/01/2012

Contributed by Rachel Reuben

Two of the country's leading communications organizations recently lauded three projects produced by the Office of Marketing Communications.

The editors of Graphic Design USA—the standard news magazine for graphic designers—granted IC’s marketing team two Awards of Excellence in the 2012 American Graphic Design Awards competition. One winning entry was the recent redesign of the Ithaca College Fuse magazine; the other was a series of Ready campaign advertisements that appeared as inserts in the New York Times. More than 8,000 entries were judged in 24 categories; fewer than 15 percent received awards. The annual competition is open to a wide range of organizations, including advertising agencies, corporations, colleges and universities, and graphic design firms.

Also, our four-and-a-half minute video promoting the Ready campaign was one of 150 Award of Excellence winners in the 42nd annual design competition sponsored by the University & College Designers Association (UCDA). The judges evaluated more than 1,100 entries nationwide. UCDA is the country’s first and only professional association dedicated to visual communications for educational institutions. The winning video can be viewed on YouTube.

I am enormously proud of the entire team who contributed towards these award-winning projects and that they were recognized on a national scale. Their work continues to raise the bar for marketing in higher education and is an excellent representation for Ithaca College.

Kudos to:

Ithaca College Fuse Magazine Design Team
Art Director: Kris Miller, Director of Creative Services
Designer/Illustrator: Katherine Malcuria, Visual Designer/Developer
Photographers: Adam Baker, Multimedia Producer and Developer; Freelancers Steve Hockstein and John Reis
Student Photographers: Zachary Blitz ’14, Angelina Castillo ’12, Colleen Cunha ’13, Deanna Dearo ’12, Devan Johnson ’12, Jacob Lifschultz ’13, Matthew Prokosch ’13, Anika Steppe ’13, Michelle Montgomery ‘12

Ready Advertising Design Team
Art Director: Kris Miller
Designers: Katherine Malcuria and Cristina Eagan, Visual Designers/Developers
Photographers: Adam Baker; Freelancers Steve Hockstein, Christian Parley, Mark Finkenstaedt, and Kathleen Dooher

Ready Video Production Team
Art Director: Kris Miller
Photographer/Multimedia Producer: Adam Baker
Writer/Voice Over/Multimedia Production Assistant: Rob Engelsman, Multimedia Content Specialist
Designer: Katherine Malcuria
Additional Photographers: Steve Hockstein, Greg Mooney, and Bill Truslow


I’d also like to acknowledge several other members of the Office of Marketing Communications who contributed to these award-winning efforts for their strategic guidance, writing, editing and creative copywriting assistance. They are:
Dave Cameron ’95, Recruitment Marketing Web Content Producer
Keith Davis, Assistant Director for Media Relations
Hope Dodge, Writer/Editor
Bonny Georgia Griffith ’92, Director of Recruitment Marketing
Molly Israel ’05, Director of Communication
Lisa Maresca, Recruitment Marketing Coordinator
Steve Shoemaker, Content Marketing Specialist
Nellie Wallace, Creative Copywriter

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