Ithaca College

Michael Kaneff ’13, a television-radio student major, uses his production skills to raise awareness for a medical condition that hits close to home: Muscular Dystrophy.

Kaneff’s mother was diagnosed with MD eight years ago. He now produces videos to connect with others affected by the disease and to help raise money for the cause.

"There are 41 types of Muscular Dystrophy, yet none have a cure," Kaneff said.

Each year, he works on a documentary that is screened at the Black and Blue Ball, a local fundraiser for more than 200 business owners and MD patients, in the hopes of inspiring guests to donate.

His recent video highlights a summer camp designed specifically for kids fighting MD. The piece was picked up nationally by the Muscular Dystrophy Association and posted to the organization’s Facebook page and mentioned on their Twitter account, reaching more than 10,578 followers.

To view his recent video, click here.