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Contributed by Arhlene Flowers on 01/21/2013
IMC associate professor Arhlene Flowers published an article titled, “Decision-Making Factors in Selecting Virtual Worlds for Events: Advocacy, Computer Efficacy, Perceived Risks, and Collaborative Benefits,” in the December 2012 issue of Event Management, an International Journal, which is a peer-reviewed journal intending to meet the research and analytic needs of a rapidly growing profession focused on events.
This study utilized qualitative interviews with experienced hosts of social virtual-world events representing a variety of industries. Questions were designed to elicit responses about the decision-making process in selecting virtual worlds for meetings and events for business applications, as well as to discover opportunities and challenges in in-world collaborations. Log onto: http://www.ingentaconnect.com/content/cog/em/2012/00000016/00000004/art00005
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