Commentary
Textbook prices must be negotiated and reduced
Colleen Shea/The Ithacan
Freshman Emily Gachot feels the stress many students feel when they are met with the extreme prices charged by the publishers of textbooks.
As I continue to press on with my eighth semester here at Ithaca
College, one question seems to persist: Why the hell did my books
cost so much? As a student, I am tired of being taken advantage of
by textbook publishers. Textbook prices continue to skyrocket, as
they have every year since I started college, and these publishing
companies use gimmicks — such as changing nothing but the
cover of a book — to jack the prices. I have consistently, semester
after semester for the past four years, had to spend an outrageous
amount to buy all of the books on my syllabi. It is always a difficult
decision to make, either to buy the books or take the chance in not
having them when they are needed. It is an unfair decision for
students to have to make.
Let me offer some numbers real quick here. These statistics are
from a recent Government Accountability Office study. First of all,
textbook prices have risen at twice the rate of annual inflation
during the past two decades, an average of 6 percent each year
from 1987 to 1988. This has resulted in nearly 60 percent of
students nationwide choosing not to buy all of the course material.
For those students who work to pay their tuition, ridiculous prices
for textbooks are just one more thing to keep college out of reach.
Students at four-year colleges spent, on average, about $900 each
for books and supplies in 2003-04, more than a quarter of the cost
of tuition and fees, according to the report. Textbook prices nearly
tripled from 1986 to 2004. This is a result of the bogus new
editions publishers release, which have changed little to nothing
from the most recent edition except adding CD-ROM bundle packs.
Thus, publishers are allowed to earn excessively at the expense of
student wallets. These companies are truly limiting educational
access for a significant population of students, and we should not
stand for it.
S.G.A.’s Direct Action Committee serves to educate the Ithaca
College community about alternative means of purchasing books
for class. For example, buy used textbooks online rather than in
the bookstore, question the bookstore itself as to the role it plays
in textbook pricing, use the online book swap that Ithaca College is
a part of (www.campusbookswap.com), demand that your
professors allow you to use the previous editions, borrow a free
copy from the library, ask your professors to negotiate lower prices
and longer shelf lives for textbooks (this actually happened at
UCLA, resulting in a 20 percent price cut), ask your professors to
order textbooks early, ask your professors to order textbooks
unbundled, contact the publishers directly through publishers.org
or contact your elected officials to make a change. As you can see
here, there are a number of different actions we can take to
pressure the companies to lower prices.
By utilizing these alternative methods and mobilizing students,
we can eliminate the unnecessarily high cost of books. This issue
affects us all. The best way to combat this problem is to create a
dialogue with your professors. Question them as to why they are
being complacent about the rise of textbook prices. You may find
your professor is completely unaware of this problem and is more
than willing to help out. In turn, you can join the textbook price
campaign in creating a coalition of students and faculty that can
combat this hijacking of textbook prices. Together we can become
a strong and formidable force.
If you are interested in helping out and joining the fight contact
the Student Direct Action Committee. Take action; save some cash.
daniel mccarey is a senior anthropology major. E-mail him at
dmccare1@ithaca.edu.