Accent Story
Something old & Something new
Vintage stores in downtown Ithaca broaden fashion options for less
Shoppers don’t brush shoulders as they browse through spaced
out racks of clothing. Unique pieces, like a green U.S. Army military
jacket and a traditional red Lacoste wool V-neck sweater, hang in
the store’s cozy interior. The walls are lined with party dresses that
are both frilly and austere, both retro and fancy. The women’s shoe
collection boasts skinny-heeled pumps and round-toe flats
stacked elegantly in mod-looking white box frames.
One of two prominent vintage shops on The Commons, Petrune
isn’t a typical thrift store. Each piece, whether it be an authentic
Victorian-era dress or a vintage 1970s Christian Dior bag, is
distinctly of its time.
Despite the variety of clothing, Jennifer O’Leary, the store’s
manager, said the store’s goal is to keep prices moderate.
“[The store owners] wanted to keep their prices competitive and
low,” O’Leary said. “Knowing it’s a college town, you’ve got to work
with a college budget.”
Thrift-store connoisseurs and seasoned vintage shoppers will be
elated at the sight of late ’70s Gucci and Louis Vuitton designer
bags in extremely good condition at the low price of $80 or $90.
Many of the store’s bags and accessories would easily sell for at
least double the price in downtown Manhattan. Storeowners
Domenica Brockman and husband Justin Hjortshoj make it a
priority to sell quality designer pieces in good condition and at
practical prices.
“We try to have it as high end as we can get but still have it be
reasonably priced,” Brockman said. “It’s always as good as we can
get.”
Brockman, who graduated from Cornell University in 1990, met
Hjortshoj in Ithaca during her college years. The two managed and
owned a vintage store in Brooklyn before coming to Ithaca again
three years ago to sell antiques at the Ithaca Antiques Mall on
Route 96. When the mall closed temporarily in October 2005, the
two decided to sell vintage apparel once more.
“I wasn’t sure it would work,” Brockman said. “I thought ‘oh
antiques, this is the way to go,’ I was really surprised at the
positive reception. People really want fashion.”
Petrune covers clothing and accessories from the 1880s to the
1980s. The owners hunt for items at auctions and estate sales, as
well as from people who can provide designer fashions
representative of previous eras. Rather than buy in bulk, Brockman
and Hjortshoj pay close attention to each item’s historical value.
“Some of these brands went through phases,” Brockman said.
“Like they’d either make [sweaters] in wool and then all of a sudden
they’d do nylon and the nylon would get pilly while the wool stayed
nice.”
Brockman and Hjortshoj differentiate between such subtleties in
order to offer their customers quality garments and accessories
that last forever.
Trend-seekers commonly look to the mall or online shopping as
resources for vintage-style clothes that are mass-produced to look
old and worn. Rather than surf Urbanoutfitters.com for popular
vintage “inspired” T-shirts, or browse through Banana Republic for
a glam ’20s-style dress, shoppers can find the real thing
downtown on The Commons.
“All of fashion is totally derivative anyway,” Brockman said. “Why
not have the real thing, the original?”
Alana Cox, a resident of Ithaca and student at Lehman Alternative
Community School, has been purchasing clothes from Brockman
and Hjortshoj since the two sold items at the Antiques Mall. Her
favorite pieces include a Chinese full-length bathrobe, a pink, ’50s
evening dress and a green and blue leather tie-around belt. Cox
pointed out how trendsetters can best pull off the vintage style.
“Some people can just wear vintage all the time, and they can
always seem fashionable,” Cox said. “They just have that
personality.”
Shoppers looking for hip clothing on The Commons can also
venture to Loose Threads, which features vintage clothing on its
second floor. Downstairs, the store sells current dresses, jeans,
shoes, jewelry and other clothing and accessories. Employee
Jessica Clark said the store always keeps two racks with sale items,
one with 30 percent off and the other with 50.
“We always keep those two racks full of merchandise,” Clark said.
Clark said in addition to the popularity of their sale items, stylish
customers often come in seeking vintage apparel.
“They don’t really follow anyone else’s trends. They’re not trying
to be a jock. They’re not trying to be a prep,” Clark said. “They
have their own unique style of how to put themselves together.
They might make some of their clothes, or the patterns that they
use.”
Clark said her own personal style is important to her and said she
has an affinity for brand-name clothing. She said used clothing is
just as valuable as new.
“I’m not ashamed to go and get a good deal on a name brand
that’s been marked down or has already been worn,” Cox said. “As
long as it looks good, I don’t care what the price is.”
Freshman Johanna Hiller, who purchased a vintage short, beige
cotton dress at Loose Threads, said buying used clothes is not a
problem for her. She said buying vintage clothing is a chance for
her to repeat hot trends from other decades.
“I love clothes from past generations,” Hiller said. “You have to
remember that they weren’t unique back then, they used to be
‘something at the mall.’ But now that nobody else wears that type
of stuff, you stand out and look great.”