| Background
Sources
- Dictionary of marketing
and advertising . New York : J. Wiley, c1995. REF HF5415 .R577 1995
- Encyclopedia of major
marketing campaigns. c. 2000. History of various advertising campaigns
of the 20th century. REF HF5837.E53 2000
- Dictionary of advertising
and direct mail terms. c1987. REF HF5803.I46 1987
- American advertising:
A reference guide. New York: Garland Publishing. c1988. REF HF 5823
.C81 W55 1988.
Directories (print & online)
- Standard directory of
advertising agencies (1964-): Background information about advertising
agencies and what types of companies and products that they represent.
Commonly known as the "Red Book" REF HF5805 .S72.
- Standard directory of
advertisers (Classified ed.). Issued also in a Geographical ed.
Useful in determining what agency or agencies represent a particular
company or product(s). Searchable by S.I.C. code, etc. REF HF5805
.S7.
- O'Dwyer's directory
of corporate communications. Gives information about internal company
communications/public relations departments. REF HD59 .O35
- O'Dwyer's directory
of public relations firms ,. Directory of public relations firms
and their clients. One can also determine the public relations firm(s)
for various companies. REF HM 263 O37
- Agency
Compile
- Agency
Search from AAAA
Rate Sources
These are sources which wil give advertising rate
information.
- Standard Rate &
Data Service. Consumer magazine and farm publication rates and data
Breaks magazines into subject categories and gives information on
subscription costs, readership, advertising rates, etc. REF HF5905
.S725.
- Standard Rate &
Data Service (SRDS) Newspapers REF HF5905 .S72.
- Standard Rate &
Data Service (SRDS) Radio markets edition REF HF5905 .S74.
- Standard Rate &
Data Service (SRDS).Television & cable source. Profiles TV and
cable markets for various cities, also gives demographic information
as well as stations, major newspapers and radio stations. REF HF
5905 S745.
Associations
- AAAA-American
Association of Advertising Agencies
- PRSA-Public
Relations Society of America
Finding
Books
The online catalog will
help you identify a variety of print and non-print materials that
will be useful to your research. You can search by specific authors
or titles or you can do keyword and subject searching. Some specific
subjects you can use to begin your search are below. You might also
search under the company name as either a subject or author.
- Advertising
- Public Relations
- Integrated Marketing
Communication
Finding
Articles (Online)
Available via the IC library home page
using the "Electronic Research & Reference" link. Individual journal
articles and papers are not listed in the library catalog and searching
for relevant articles can be time consuming. Use databases which search
for journal articles, conference proceedings, papers and book reviews.
The IC Library does not own all the journals indexed in databases,
for assistance identifying where a specific journal may be indexed
and/or available in full text call the Reference Desk (274-3890) or
go to Serials
Solutions.
Newswires
Below are resources to
help find newswires.
Links
Author:
James Bondra
Links and content checked:June
28, 2004
This page maintained by:
Library Webmaster
Ithaca College Library
Last updated on June 28, 2004
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