Background Information

Begin your research with sources that will give you background information, define terms and develop a complete picture of your topic. This research will help you to focus on those aspects of the topic that will be of interest to you.

• Encyclopedia of business information sources (1970-): "A detailed listing of sourcebooks, periodicals, organizations, directories, handbooks, bibliographies, on-line data bases, and other sources of information on each topic" (varies). Latest at Reference Desk. HF 5353 E52.
• Encyclopedia of major marketing campaigns. c. 2000. History of various advertising campaigns of the 20th century. REF HF5837.E53 2000
• Blackwell encyclopedic dictionary of marketing. REF HF5415 .B4552 1999
• Dictionary of marketing terms. 2nd. ed. c 1995.HF5415 .D4874 1995
• Marketing handbook. 2 vols. Homewood, IL: Dow Jones Irwin, 1985. Two vol. set:Volume 1: Marketing practices and Volume II: Marketing management. REF HF 5415.13 .M35 1985
• Vest-Pocket Marketer. c1991. . REF HF 5415 .H49 1991
• Dictionary of marketing, c1988. REF HF5415 .O76 1988.
• Dictionary of marketing research, c1987. REF HF5415.2 .V35 1987.
  

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Associations

Contacting associations or looking at their web site can provide useful information for a research paper

• American Marketing Association
• Direct Marketing Association

Biographies

• Biography Resource Center-

Statistics

Try to following sources. Also consult the online catalog under specific industries such as "automobiles" to find yearbook and statistical sources.

• Business and Company Resource Center-search by S.I.C./N.A.I.C.S. codes, company or industry name. Includes rankings, articles on market share, etc.
• Business Source Premier-
• Market Share Reporter-REF HF5410 .M35
• World Market Share Report-REF HD2757.15 .W67
• Standard & Poor's Industry Survey's. REF HC106.6 .S74
• Investext -analyst reports on companies and industries.Often include market share and statistics..

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Finding Books

The library catalog will help you identify a variety of print and non-print materials that will be useful to your research. You can search by specific authors or titles or you can do keyword and subject searching. Some specific subjects you can use to begin your search are:

• marketing
• direct marketing
• internet marketing
• electronic commerce
• export marketing
• relationship marketing
• sales promotion
• marketing segmentation

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Finding Articles (Online)

Available via the IC library home page using the "Electronic Research & Reference" link. Individual journal articles and papers are not listed in the library catalog and searching for relevant articles can be time consuming. Use databases which search for journal articles, conference proceedings, papers and book reviews. The IC Library does not own all the journals indexed in databases. For assistance identifying where a specific journal may be indexed and/or available in full text call the Reference Desk (274-3890) or go to Serials Solutions.

• Infotrac OneFile
• Proquest Direct -includes ABI/Inform, Periodcal Research Abstracts, and such papers as the Wall Street Journal and NY Times
• Business and Company Resource Center-search by S.I.C./N.A.I.C.S. codes, company or industry name. Includes rankings, articles on market share, etc.
• Business Source Premier -combination of trade and scholarly journals on a wide variety of business topics. Includes company and industry analysis.
• Lexis/Nexis-has many different sections which are helpful. Make sure to try the both the News and Business sections
• Science Direct-scholarly articles on marketing topics.
• New York Times-historical coverage. (1851-2001). More current issues also available via Lexis/Nexis. or ProQuest Direct
• Wall Street Journal- historical coverage (1889-1987). More current available via Proquest Direct
• STAT-USA -aimed mostly at the export and import markets. Information on various products and services as well as countries.
• PsycInfo-find citations to articles looking at the psychological aspects of marketing.
• Psycarticles-covers about 50 full-text journals which might contain articles dealing with the psychological aspects of marketing

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Selected Journals

This is a selected list of journals in the field available in the library or online.

• Direct marketing. PER HF5861 .R4
• International journal of research in marketing. PER HF5415.2 .I575
• International marketing review. PER HF1416 .I635
• JMR, Journal of marketing research. PER HF5415.2 .J66
• Journal of consumer marketing. PER HF5410 .J67
• Marketing management. PER HF5410 .M3

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Internet Resources

• Guide to Finding Market Share Information in the Ithaca College Library
• Guide to Advertising and Public Relations Research

Author: James Bondra
Links and content checked:6/29/2004
This page maintained by: Library Webmaster
Ithaca College Library
Last updated on June 30, 2004