In the summer of 2011 Ithaca College began a Licensing and Trademark Enforcement program. This program is a critical component of our overall branding initiative as Ithaca College seeks to ensure the high quality and consistent standard of excellence for which it is known.

Any vendor creating merchandise (apparel, bags, writing utensils, mugs, etc.) bearing any of Ithaca College's protected terms, whether for on-campus departments or organizations, or for third party vendors to sell in stores, must be set up as an official licensee and go through an approval before placing the College's protected names or artwork on any merchandise. 

Licensed vendors producing merchandise for external organizations and businesses will be required to pay a royalty fee for the use of any of the College's protected terms or official artwork. Licensed vendors producing merchandise for use by internal departments, offices, and student groups will not be subject to royalty fees.

The College has partnered with Strategic Marketing Affiliates to assist in the management of the licensing and trademark enforcement program. SMA is responsible for processing license applications, coordinating artwork approvals, collecting royalty payments, and enforcing our trademarks.

Please e-mail licensing@ithaca.edu with any licensing-related questions.