Media Construction of Presidential Campaigns
A Document-Based History Kit, 3rd Edition
High School through College
This kit helps to teach about the role of media in 28 U.S. elections ranging from 1800-2008. Over 160 media documents are included for decoding, including slides of posters, handbills and political cartoons; audio clips of songs and radio programs; and video clips of speeches, debates, comedy TV and political commercials. Students will learn how to analyze historical documents, the history of presidential campaigns, the crafting and marketing of campaign messages, and the impact of new technologies and new media on presidential campaigns.
All materials are classroom-ready, including: teacher guides, student handouts, overviews, assessments, resource lists, and more than 140 historic media documents.
- To order hard copy, click here.
- To download entire 516-page teacher guide with all print materials, click here.
To download slideshows, or video or audio materials, go to each unit below.
NOTE: To view the quicktime clips provided below, you may need to install the free media player Quicktime on your computer. Visit Apple for download instructions.
2000-2008: Targeting the Spin
Access each lesson individually below or download entire unit above. To download audio or video clips, click on icons below.
2000: Gore-Bush 1st Debate
2004: Howard Dean Iowa Speech
2004: Bush and Kerry Web Sites
2008: McCain "Dome" Commercial
To order hard
copy that includes full quality media, click here.