Skip to main content

          twitter facebook vimeoblog
          youtube pinterest

Project Look Sharp Multimedia

What is Project Look Sharp?

Overview of Project Look Sharp's goals and mission.

What is Media Literacy?

Explains how media literacy is an extension of traditional "literacy" in that media literacy applies to all different forms of media through which we get our information, impressions, and understandings of the world.

What is Project Look Sharps Approach to Media Literacy?

Explains Project Look Sharp's 3-pronged approach to Media Literacy Education

What is Constructivist Media Decoding?

Explains Project Look Sharp's "constructivist" media decoding pedagogical approach to media analysis.

How Does a Teacher Lead a Media Decoding?

Demonstrates best practices used for leading a media decoding in the classroom. Be sure to read the subtitles while viewing the video as they refer to the pedagogical implications.

Does Fair Use of Copyright Apply in Education?

Explains Project Look Sharp's approach to creating curriculum that contains copyrighted media materials. Media materials can be reproduced and used where critiquing of the media is the central objective.

High School Social Studies:
US Wars in Vietnam, the Persian Gulf, Afghanistan

An example of leading a class through a constructivist media decoding using a lesson from our kit, Media Construction of War. Students in this video are lead to decode Newsweek covers from various US Wars.
(Total Time: 9:00)

High School Global Studies:
The Politics of Maps Israel/Palestine

An example of leading a class through a constructivist media decoding using a lesson from our kit, Media Construction of the Middle East. Students in this video learn to understand the level of bias in maps.
(Total Time: 5:01)

Secondary School Social Studies:
WWI Propaganda Posters

An example of leading a class through a constructivist media decoding using a lesson from our kit, Economics in US History. Students in the video decode propaganda posters used in WWI.
(Total Time: 5:27)

High School US History:
1800 Anti-Jefferson Political Cartoon

An example of leading a class through a constructivist media decoding using a lesson from our kit, Media Construction of Presidential Campaigns. Students in this video decode political cartoons against Thomas Jefferson.
(Total Time: 4:34)

High School Students Speak about Media Literacy

Documents students reactions to media literacy integration at their school and how it has impacted their lives and learning experiences.

Cyndy Scheibe on WRFI Radio 2013

Listen to an in-depth interview with Cyndy Scheibe on WRFI Radio on Media Literacy and Education.

Cyndy Scheibe on NAMLE Spotlight Series 2013

This is a NAMLE Google Hangout where leading Media Literacy organizations come together to talk about their current work in support of Media Literacy Education.

ICTV Newswatch on Project Look Sharp 2012

This is a local Ithaca College student production about Project Look Sharp's Media Literacy work.

College Level:
Farming, Community and Sustainability

An example of leading a class through a constructivist media decoding using a lesson from our kit, Media Construction of Sustainability. Students in this video examine clips from a film and a commercial to decode farming in the US.
(Total Time: 9:00)

College Level:
Hydrofracking, Media and Credibility

An example of leading a class through a constructivist media decoding using a lesson from our kit, Media Construction of Sustainability: Finger Lakes. Students in this video compare the source and message of two hydrofracking posters.
(Total Time: 6:52)

College Level:
2008 Election Magazine Covers

An example of leading a class through a constructivist media decoding using a lesson from our kit, Media Construction of Presidential Campaigns. Students in this video decode various magazine covers portraying Barack Obama during the 2008 election.
(Total Time: 9:10)

College Level:
Decoding Last Words by Nas

An example of leading a class through a constructivist media decoding using a lesson from our kit, Media Construction of Social Justice. Students in this video decode the rap song Last Words by Nas to gain insight about prison life and the greater justice system.
(Total Time: 5:37)

Elementary Level:
Gender in children's commericals

An example of leading a class through a constructivist media decoding using a lesson from our kit, Critical Thinking and Health. Students in this video decode the commercial Magic Kissing Dragons to analyze media messaging about gender.
(Total Time: 5:26)

Elementary Level:
First contact between Europeans and Native Americans

An example of leading a class through a constructivist media decoding using our lesson, First Contact. Students in this video decode two opposing paintings to understand how Europeans impacted Native American life.
(Total Time: 7:50)

Elementary Level:
Paintings of King George and George Washington

An example of leading a class through a constructivist media decoding using a lesson from our kit, Causes of the American Revolution. Students in this video decode differences in paintings of George Washington and King George.
(Total Time: 7:58)

Elementary Level:
Decoding Money

An example of leading a class through a constructivist media decoding using a lesson from our kit, Introducing Africa. Students in this video compare two African currencies to the U.S. Dollar to gain insight about cultural differnces.
(Total Time: 5:25)

High School Science:
The Great Global Warming Swindle

An example of leading a class through a constructivist media decoding using a lesson from our kit, Media Constuctions of Global Warming. Students analyze a short video clip from the film The Great Global Warming Swindle, compare the information in the clip with a chart, and reflect on issues of credibility and bias in media representations and our own biases when evaluating information.
(Total Time: 11:27)

High School English:
Examining Credibility and Bias in Web Sites

An example of leading a class through a constructivist media decoding using a lesson from our kit, Media Constuctions of Martin Luther King Jr. Students analyze the white supremacist website martinlutherking.org and reflect oncritical thinking and the internet.
(Total Time: 6:44)

How do we inoculate students from Fake News and prepare them for a post-truth world?

An interview with Project Look Sharp's Chris Sperry by The Student-Centered Learning Podcast

High School Social Studies:
Soviet History

An example of leading a class through a constructivist media decoding using a lesson from our kit, Soviet History Through Posters. Students are led through a decoding of five Soviet government posters from 1918 to 1988, where they apply historical knowledge while practicing media literacy skills.
(Total Time: 10:00)

High School Social Studies:
National Geographic's Africa

An example of leading a class through a constructivist media decoding using a lesson from our kit, Seeing Africa. Students reflect on stereotyping while analyzing the representation of Africa in the lead pagesfrom the 20 National Geographic articles on Africa in the 1990's.
(Total Time: 06:50)

High School Students Speak about Media Decoding in Social Studies

Ninth through eleventh graders at the Lehman Alternative Community School in Ithaca, New York, speak about the importance of integrating media analysis into social studies.