Media Construction of Presidential Campaigns

Unit 8

Mass Marketing the Image

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1984 1984 Election Handout 1984 Document #1 Time Covers, Reagan "Man of the Year" Teacher's Guide 1984 Document #2 Reagan "Morning in America" TV Commercial Teacher's Guide Video Clip 1984 Document #3 Mondale "Trade Deficit" TV Commercial Teacher's Guide Video Clip 1984 Document #4 Time Ferraro Interivew Teacher's Guide Student Handout 1984 Document #5 Reagan "Bear in the Woods" TV Commercial Teacher's Guide Video Clip

1988 1988 Election Handout 1988 Document #1 Newsweek Cover, Jesse Jackson, and Poll Results Teacher's Guide 1988 Document #2a Bush "Revolving Door" TV Commercial--No Audio Teacher's Guide Video Clip 1988 Document #2b Bush Commercial--With Audio Video Clip 1988 Document #3a Dukakis "Packaging" TV Commercial--Edited Teacher's Guide Video Clip 1988 Document #3b Dukakis Commercial--Full Video Clip 1988 Document #4a Dukakis Tank Ride Photo Teacher's Guide 1988 Document #4b Bush "Dukakis Tank Ride" TV Commercial Video Clip

1992 1992 Election Handout 1992 Document #1 Clinton "Journey" TV Commercial Teacher's Guide Video Clip 1992 Document #2 Bush "What I am Fighting For" TV Commercial Teacher's Guide Video Clip 1992 Document #3a Bush "Arkansas 2" TV Commercial Teacher's Guide Teacher Answer Guide for Student Handout Student Handout Video Clip 1992 Document #3b Clinton "Steady" TV Commercial Teacher Answer Guide for Student Handout Student Handout Video Clip 1992 Document #4 Times Cover, Clinton Teacher's Guide 1992 Document #5 Campaigns & Elections Cover Teacher's Guide