Free Sample Lessons
These seven free lessons for teaching about the 2000 and 2004 presidential campaigns are examples of what is in Media Construction of Presidential Campaigns 1800-2004.

Praise for Media Construction of Presidential Campaigns
"I wish that I had these materials available when I was in school. They bring politics alive and make presidential campaigns relevant." - Bill Moyers

"Media Construction of Presidential Elections is a brilliant teaching tool that empowers students to understand how our electoral system actually works in the era of big media.  Very professional and engaging, this is media literacy at its very best, and should be mandatory in classrooms across the nation." - Robert W. McChesney, Author of The Problem of the Media

Information about Media Construction of Presidential Campaigns: A Document-Based History Kit
From “Tippecanoe and Tyler, Too” to Ronald Reagan's “It’s Morning in America” - bring it all to life in your classroom with Media Construction of Presidential Campaigns.

This high-interest resource is ideal for middle school through college classes, and includes all necessary materials for teaching about events and the role of media in 26 U.S. elections from 1800-2000.

Designed by classroom social studies teachers at Project Look Sharp in Ithaca, NY,
this comprehensive critical thinking and media literacy kit includes:

• 146 media documents on CD and DVD (or VHS)
• PowerPoint slides of posters, handbills, political cartoons, buttons, etc.
• Audio clips of campaign songs and radio programs
• Video clips of TV commercials, debates and speeches
• 432-page teacher guide includes lesson plans, assessments and copy-ready handouts
• Annotated resources list with dozens of web links to educational sites

Students will learn:

• How to read and analyze historical documents
• History of presidential campaigns
• Crafting and marketing of an image
• Impact of new technologies and new media
• Preparation for citizenship in a contemporary democracy