About Our Brand Identity
In August 2011, Ithaca College launched a new brand identity and comprehensive advertising campaign, dubbed “Ready,” to increase brand awareness and provide a consistent look and feel to the Ithaca College brand.
The Ready campaign is based on an ever-growing collection of student, alumni, and faculty success stories. The stories showcase a variety of ways that Ithaca College has prepared its students and alumni to be forward-thinking, professional, well-prepared, and ready for the future.
From the moment they arrive, until the moment the mortarboard is flung into the air, our students prepare themselves for their future day by day, with lessons and experiences gleaned from classes, internships, and study abroad. No one is born ready. It is a state they ascend to, and Ithaca College makes them ready.
An outside marketing firm and market research company helped identify the Ready concept, which was grounded in research from a 2009 alumni opinion study; a series of focus groups conducted with students, faculty, staff, and alumni in the fall of 2010; and a survey distributed to over 20,000 administrators at other higher education institutions, prospective students, and Ithaca College faculty and staff.
The first series of Ready-themed advertisements was tested in March 2011 through a survey sent to current students, prospective students, peers at other higher education institutions, alumni, faculty, and staff. Suggestions and feedback from the survey were used to further refine the Ready concept and its visual representation. Currently, a series of print, radio, and online advertisements is running in the Finger Lakes region and the Northeast.
In addition to the advertising campaign, an updated Ithaca College logo, color palette, website, and new Ready-themed microsite were unveiled August 31, 2011, as part of the brand launch.
For specific questions regarding the brand identity or advertising campaign, please contact Jennifer Campbell, associate vice president for marketing communications at firstname.lastname@example.org.