Until we launched our licensing program in July, there had been nothing to prevent anyone from selling products using Ithaca College's good name and reputation. We were a rarity in higher education in that we had no way to protect the rights to the commercial use of our names. To remedy that concern, the college instituted a trademark and licensing program.

Until now, there has been nothing to prevent anyone from selling products using Ithaca College’s good name and reputation. We were a rarity in higher education in that we had no way to protect the rights to the commercial use of our names. To remedy that concern, the college has instituted a trademark and licensing program.