Earlier this spring the Office of Marketing Communications selected a single vendor and created templates so that professional name badges could be made for the campus. All staff members involved with admission programming this spring were provided with the new name badges.

Until we launched our licensing program in July, there had been nothing to prevent anyone from selling products using Ithaca College's good name and reputation. We were a rarity in higher education in that we had no way to protect the rights to the commercial use of our names. To remedy that concern, the college instituted a trademark and licensing program.

Until now, there has been nothing to prevent anyone from selling products using Ithaca College’s good name and reputation. We were a rarity in higher education in that we had no way to protect the rights to the commercial use of our names. To remedy that concern, the college has instituted a trademark and licensing program.