The Office of Strategic Marketing and Communications has developed a Project Brief to help provide clear focus, direction and connection to strategic priorities for all projects coordinated through our office.
This project brief is to be used to help formulate a project's concept, strategy, and means of direction and execution. The purpose is to determine the goals of a project and how to best formulate the methods of execution in a manner that will be understood clearly by the desired target audience. Project briefs are intended to: define strategy, assist in planning, aid in design, and to structure communication.
Project briefs must be completed for projects submitted through Creative Services. Please contact Jennifer Campbell should you have any questions.
> Download the Project Brief (PDF)