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IC in the Media

IC in the Media

A sampling from media accounts that reference Ithaca College or quote members of the college community.

Posted by Shannon Mazourek at 2:40PM   |  Add a comment

Barbara Howard, associate dean of the School of Business
Life in the big city may not be suitable for everyone seeking an M.B.A., Howard explained to U.S. News and World Report. “I think there are some students who feel very comfortable in big schools in big cities, and there are other kids who would just prefer a slightly smaller environment,” says Howard....

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Posted by Shannon Mazourek at 3:25PM   |  Add a comment

Jeff Cohen, associate professor of journalism
Liberal news networks often have a hard time finding financial backing, reports the Los Angeles Times. Part of the problem is that corporate advertisers are leery of buying space on liberal broadcasts that often attack corporate interests, noted Cohen who pointed out that in 2006, a leaked internal memo from ABC Radio...

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Posted by Shannon Mazourek at 3:23PM   |  Add a comment

Stephen Sweet, associate professor of sociology
Much has been made about companies offering a flexible work schedule, but Time’s Moneyland website looked at Sweet’s research to find the reality behind the hype. “There’s a difference between an option that’s on the books and one that employees can choose without adverse consequences. All too...

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Posted by Shannon Mazourek at 3:22PM   |  Add a comment

Diane Gayeski, dean of Roy H. Park School of Communications
Picking a major can be a difficult decision for many college students, but Gayeski told MSN.com that if your career path ultimately doesn’t match up with your major, there’s no reason to panic. “If students find that they’ve picked the wrong major and don’t want to start at square...

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Posted by Shannon Mazourek at 9:50AM   |  Add a comment

Diane Gayeski, dean of the Roy H. Park School of Communications
Gayeski related her experience using online brainstorming applications with Cisco’s technology news site “The Network.” She used an application called Concept Systems to compile responses from people all over the country. “It allowed us to make sense of very large groups of data,...

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Posted by Shannon Mazourek at 2:38PM   |  Add a comment

Michael McCall, professor of marketing and law
McCall recommended to Reading Eagle that designating cash for splurges can help you save money. Paying for the fun stuff in cash is important, he said, since studies show that we're more reluctant to spend when we must fork over actual dollars.

Outlet: Reading Eagle
Publication...

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Posted by Shannon Mazourek at 9:51AM   |  Add a comment

Scott Hamula, associate professor of strategic communication
Advertisers changed the game before this year’s Super Bowl, allowing their commercials to be viewed online before the game even started. YNN asked Hamula about the strategy behind that decision. “With ten million views for your commercial on YouTube before it even airs is just amazing,”...

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Posted by Shannon Mazourek at 10:47AM   |  Add a comment

Diane Gayeski, dean of the Roy H. Park School of Communications
Some organizations have started awarding “badges” to show their employees’ certifications, reports Human Resource Executive, but Gayeski is a little wary of what these badges may actually mean. “Sometimes people get these certifications literally for just sitting in a workshop or...

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