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Posted by Megan Christopher at 1:40PM   |  Add a comment
Michael McCall, professor and chair, Department of Marketing and Law

Michael McCall, professor and chair, Department of Marketing and Law
Bloomberg, a news outlet that delivers financial information, news and insight, quoted McCall on how consumer spending habits are influenced by retailer tactics targeting customer egos, such as reflective surfaces. He said those mirrors remind us how others see us, and that’s the same anxiety driving a lot of our shopping decisions.

Outlet: Bloomberg.com
Publication date: November 30, 2013
Headline: “Why Spending a Thousand Bucks Can Make You Feel Like a Million


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