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IC in the Media

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Posted by Shannon Mazourek at 4:04PM   |  Add a comment

Scott Hamula, associate professor of strategic communication
What does the future of marketing look like? Hamula got a chance to answer that question for the marketing website Business 2 Community. “Get ready for an increase in one-to-one marketing, mass customization, entrepreneurship, and personal branding,” he said. “With more celebrities branding their own lines of products, awareness and interest is heightened. As communication and manufacturing technology continues to evolve, along with increasing interest to work for oneself resulting from tough economic conditions and generational interests, more opportunities will be available for the private individuals to create their own clothing, perfumes, accessories, food, etc., to use as well as to market to others.”

Outlet: Business 2 Community
Publication Date: November 7, 2011
Headline: “The future of marketing: 46 experts share their predictions for 2012

 


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