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Posted by Megan Christopher at 3:07PM   |  Add a comment
Michael McCall, professor and chair, Department of Marketing and Law

Michael McCall, professor and chair, Department of Marketing and Law
In an article published by Business Insider, McCall discusses what entices subscription box customers to stay loyal. “The rub is that after a couple of rounds of getting items you don’t like, you may lose interest but that’s often not enough to get customers to call it quits.” 

Outlet: Business Insider
Publication date: May 18, 2014
Headline: “How to Tell When Subscription Boxes Are Worth the Money


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