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IC in the Media

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Posted by Shannon Mazourek at 11:13AM   |  Add a comment

Diane Gayeski, dean of communications; and Bonny Griffith, director of recruitment marketing
Gayeski and Griffith told Campus Technology that better student recruiting can be done by harnessing the power of peers. Gayeski stressed how important it is to forge early connections, and that Ithaca College is doing that through the IC Peers site. Griffith says the site has helped administrators learn what prospective students are looking for. "There's a wealth of data available when you have the ability to listen to a conversation," says Griffith. "Plus, we're providing a service where students want it--online."

Outlet: Campus Technology
Publication Date: November 7, 2012
Headline: 3 keys to better recruiting


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