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Posted by Megan Christopher at 9:44AM   |  Add a comment

Colleen Clark, marketing analyst, marketing communications
In an article on search engine optimization for higher education institutions, Clark discussed how Ithaca College used simple SEO tactics to fix an issue related to the 2010 search for a mascot, in which other institutions used unofficial images. “Some institutions had incorrectly created banners a few times including one of the three mascot finalists to welcome our athletic teams.” 

Outlet: Collegewebeditor.com
Publication date: September 9, 2013
Headline: “SEO for #highered: 4 Search Engine Optimization Success Stories from Universities and Colleges


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