A sampling from media accounts that reference Ithaca College or quote members of the college community.
Saturday, October 8, 2011
Michael McCall, professor of marketing and law
Many stores consciously place products in certain ways to encourage impulse spending, McCall told Main St, a financial news website. “By definition, impulse buying is any purchase made without any preconceived plans,” said McCall. “They create an environment where we are driving on autopilot.”
Outlet: Main St.
Publication Date: October 8, 2011
Headline: “Why you buy on impulse”
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