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IC in the Media

IC in the Media

A sampling from media accounts that reference Ithaca College or quote members of the college community.

Tagged as “Michael McCall”

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Posted by Shannon Mazourek at 9:29AM   |  Add a comment

 Michael McCall, professor of marketing and law
Omni Hotels, a company that has faced many setbacks over the past few years, is hoping to make a new name for itself with the construction of a new LEED certified facility in Nashville. The Nashville City Paper was skeptical over whether the project would succeed. “If you have a convention center in a nice area,...

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Posted by Shannon Mazourek at 10:30AM   |  Add a comment

Michael McCall, professor of marketing and law
In a New York Times article about a possible cap on property taxes, McCall made the point that “tax burdens” are in the eye of the homeowner. “Everybody complains about property taxes, but not everybody’s on the same rung on the financial ladder,” he said. Still: “There are definitely...

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Posted by Shannon Mazourek at 1:57PM   |  Add a comment

Michael McCall, professor of marketing and law
Since the prospect of shopping on Black Friday can be daunting, Smart Money asked Michael McCall for some pointers to help shoppers avoid overdoing it. He says that just as visiting the grocery store while you’re hungry or tired may prompt you to throw more impulse purchases into the cart, long hours in the mall could...

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Posted by Shannon Mazourek at 2:52PM   |  Add a comment

Michael McCall, professor of marketing and law
“People like to see progress toward a goal and feel good about it. Consumers … will place a value on those rewards that they feel that they have earned,” Michael McCall told BusinessNewsDaily when asked about customer reward programs. “When rewards are simply given away and the customer does not...

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Posted by Shannon Mazourek at 11:47AM   |  Add a comment

Michael McCall, professor of marketing and law
The business website MainStreet asked Michael McCall if customer reward programs lead to customer loyalty and therefore large payoffs for the businesses offering them. “If you offer $50 off on your $200 hotel room, the customer becomes fixated on the fact that your hotel rooms cost $200,” said McCall, adding...

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Posted by Shannon Mazourek at 11:24AM   |  Add a comment

Michael McCall, professor of marketing and law
Loyalty programs and their profitability for corporations were the subject of a recent interview by Business News Daily. McCall asserts that loyalty programs rarely pay off the way that corporations want them to. “The most successful programs figure out what the customer values that doesn’t cost the company a...

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Posted by Shannon Mazourek at 11:42AM   |  Add a comment

Michael McCall, professor of marketing and law
McCall’s most recent publication, “Building Customer Loyalty: Ten Guiding Principles for Designing an Effective Customer Reward Program,” was reported on by QSR Magazine. The report focused on how the hospitality and gaming industries need to pay attention to customer psychology and desires....

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