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Posted by Megan Christopher at 3:52PM   |  Add a comment

Annemarie Farrell, associate professor, Department of Sport Management and Media
In an article discussing the next steps to success for the National Women’s Soccer League, Farrell said the key to attracting female fans to the sport is to attract male fans. “If men don’t watch women’s sports, women aren’t going to watch women’s sports, because women watch sports with men and we’re socialized into sports through men.”

Outlet: Think Progress
Publication Date: September 3, 2013
Headline: "New Women’s Soccer League Aims for Success Its Predecessor Never Achieved"


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