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IC in the Media

A sampling from media accounts that reference Ithaca College or quote members of the college community.

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Posted by Shannon Mazourek at 11:00AM   |  Add a comment

Scott Hamula, associate professor of strategic communication
Will college students trade their hard-copy textbooks for e-books? Based on the responses of students queried, Hamula told USA Today that they won’t be trading anytime soon. He found that the vast majority of students in his advertising classes preferred the hard-copy versions of textbooks. “Students like having the ability to go back and forth quickly within the book and to physically write in the margins,” Hamula said.

Outlet: USA Today
Publication Date: September 11, 2012
Headline: “E-textbook sales growing, but students still slow to switch
 


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