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IC in the Media

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Posted by Megan Christopher at 10:15AM   |  Add a comment
Scott Hamula, associate professor and chair, Department of Strategic Communication

Scott Hamula, associate professor and chair, Department of Strategic Communication
WHCU Radio interviewed Hamula about the movie marketing strategies taken by Anchorman 2. “Usually we do these types of things to get positive buzz going, but this is so oversaturated that now it’s at a wear out point.”

Outlet: WHCU
Publication date: December 9, 2013
Headline: “Ron Burgundy Goes Overboard


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