Hot Topic: Recession Spending
Prices are rising all over the country for nearly all products sold. How are rising prices affecting consumers and their spending habits?
Expert Michael McCall is available for this subject. For more information contact Anne Macdonald. amacdonald@ithaca.edu 
Michael McCallField of study : Marketing and LawView Profile for Michael McCall The economy may be showing signs of improvement but consumers will adopt thriftier habits for the long haul according to Michael McCall, Ithaca College consumer psychologist. “Several months ago, we were in shock; nobody believed what was happening. So it was a stress-like reaction. Now people are spending less. People are tightening their belts and it is not clear exactly when they will stop tightening and start spending again,” said McCall, who compares it to the way consumers reacted to rising gasoline prices. 
Stephen SweetField of study : SociologyView Profile for Stephen Sweet “Nine in ten dual-income couples in New York State feel there is some risk that one or both of their jobs might not exist in the next couple of years,” says Ithaca College sociologist Stephen Sweet, lead author of the study “Dual Earners in Double Jeopardy: Preparing for Job Loss in the New Risk Economy.” |
