IC in the Media
The following clips offer a sampling from media accounts that reference the college or quote members of the college community. Some websites may require registration and/or a fee to access articles, and some links may no longer be active.
Smart Money — “10 Deals On Trips To The Casino”
Michael McCall, professor of marketing and law
This summer is a great time to visit Las Vegas, reports Smart Money. Casino hotel rooms cost nearly half of what they did last year at this time and many casinos are adding credits for in-house restaurants and shows. High rollers and frequent gamblers often receive free or heavily-discounted rooms, and casinos are hoping that extending those deals to the broader travel market will entice visitors to spend more at the blackjack table, says McCall. “You’ll notice that anything that’s enjoyable and takes you away from the casino, you’ll pay a premium for.” That’s also why many deals include freebies that keep you in the building.
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