American Advertising Federation Selects Ithaca College Student for Most Promising Minority Student Program
ITHACA, NY — Yiwei Zhu, a senior integrated marketing communications major in the Roy H. Park School of Communications at Ithaca College, has been selected to participate in the 2014 American Advertising Federation (AAF) Most Promising Minority Student program.
The AAF's Most Promising Minority Students program connects the advertising industry with the nation’s top minority college seniors. This premier event provides opportunities to recruit fresh talent, to further prepare advertising’s best young prospects and to help the industry's workforce better reflect the multiculturalism of today's society. The program not only honors the students, but enhances their knowledge and understanding of the advertising industry by offering networking, interviewing and industry immersion opportunities with industry professionals.