News Releases

Tagged as “basketball”



 ITHACA, NY — The NCAA’s March Madness is an annual men’s basketball tournament that will be held this year from March 11 to April 2. Why do people skip work to watch it? What would prompt an employer to think that a good way to promote employee morale during March is to set up multiple television sets in the employee lounge? And why would fans at the tournament games...

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ITHACA, NY — Undrafted and Harvard educated, Jeremy Lin of the New York Knicks is the NBA’s first American-born player of Chinese or Taiwanese descent. Lin is making a big splash in a big way. Why? Ithaca College professor of sport management and media Stephen Mosher offers two reasons for Linsanity.

“With the retirement of Shanghai-born Yao Ming [who ended his...

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