News Releases

Tagged as “research”



ITHACA, NY — A recent study suggests online advertisements that target users based on their web browsing habits and other personal information have a negative impact on the person’s intent to purchase the product. But the fact that users find this practice “creepy” runs counter to conventional wisdom among online marketing professionals.

The study was...

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ITHACA, NY — New research suggests a student athlete’s anxiety levels before competition are determined not only by their own expectations for their performance, but their parents' expectations as well. The findings also indicate the reverse is true: how a child athlete hopes to compete affects how a parent feels prior to a match.

The study was conducted by professors...

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The Daily Planet — the Discovery Channel’s daily science show — featured Deborah King, associate professor in the Department of Exercise and Sport Sciences at Ithaca College, for her research and development of the ...

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ITHACA, NY — Hoping to replace guesswork with science, researchers from Ithaca College and Brigham Young University have  developed a small, lightweight device to be used by figure skaters and their trainers to avoid injuries, inform the design of new skating boots and perhaps save Olympic dreams.

Figure skating isn’t thought of as a contact sport. But skaters’...

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ITHACA, NY — Lifestyle magazines and television shows constantly urge families to return to the kitchen, stressing the importance of home-cooked meals and family dinners to physical health and family well-being. But while such meals are typically healthier than restaurant food, Ithaca College and North Carolina State University researchers argue the stress that cooking puts on...

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