ITHACA, NY — As the saying goes, it’s not the destination, it’s the journey. For Adam Peruta, an assistant professor of strategic communication at Ithaca College, that will certainly be the case.

Peruta is journeying by bus to the SXSW (South by Southwest) Interactive Festival, and...

ITHACA, NY — On November 26, when many Americans will either be sleeping off a turkey stupor or participating in the Black Friday sales dash, Adam Peruta will be in Hawaii at the starting line of the Ultraman World Championships — a grueling ultra-endurance triathlon.

Peruta, who is an assistant...