ITHACA, NY — Long before the team matchups are even finalized, Super Bowl fans can begin rooting for their favorite — commercial, that is. More and more, advertisers are thinking outside the television box and putting their spots on social media ahead of the big game.

“It’s all about one thing — engagement,” says marketing expert Scott Hamula, who...

 ITHACA, NY — Though Bud Light displaced Coors Light this past year as the “official beer of the NFL,” Coors Light has overtaken Budweiser as the No. 2 selling beer in America (Bud Light itself remains the top seller). While the Giants and Patriots are competing on the field in Super Bowl XLVI, how will the battle for brewery supremacy play out on our television...

ITHACA, NY — Despite the high cost of advertising during the Super Bowl — commercial time has sold for upwards of $3 million per 30-second ad — the big game continues to attract sponsors interested in reaching a vast audience for their products. Marketing expert Scott Hamula says those sponsors are also finding more ways than ever to expand that audience through the use of...