ICís School of Business Introduces Executive Master's Program
The executive master's degree in communications innovation is designed for high-potential leaders from all aspects of the communication profession across the globe who are responsible for designing, proposing, developing, and managing the next generation of media innovation applications and programming for their current employers or as part of future entrepreneurial, governmental, or NGO ventures.
Modeled after international new-media think tanks and executive M.B.A. programs, the degree is designed so that professionals can enroll without leaving their jobs. Required courses are offered in an asynchronous, online environment while special-topics electives will be scheduled as long-weekend "intensives" all over the globe, leveraging access to unique resources.
The curriculum provides a solid foundation in research methods, media economics, and business modeling, human perception and consumer behavior, communication product design, global leadership theories, and regulation -- while also stimulating new ways of thinking and rewiring connections across nations, technologies, platforms, industries, and constituencies.
The highly collaborative coursework culminates in a six-credit research and design capstone project that brings together key concepts, creative insights, and contacts. This degree program will be implemented in fall 2013 and is an exciting opportunity to learn valuable, career-enhancing skills through the diverse disciplinary expertise of the faculty members of the Park School of Communications and the School of Business at Ithaca College.