|Assistant Professor, Department of Strategic Communication, Ithaca College|
Dr. Ressler teaches marketing communication and research, at the graduate and undergraduate levels. He has taught at Ithaca College and overseas, at institutions including the Hebrew University and Tel Aviv, Ben Gurion, and Boston University.
He has planned, created, and evaluated public service campaigns as a consultant for Israel’s Ministry of Transportation as well as for leading Israeli advertising agencies and individual sports teams, here and abroad. He has published academic analyses of social marketing and corporate social responsibility, including his most recent research on minor league baseball and community service.
Bill holds a Ph.D. in psychology from Yale University.