Jusan Hamilton '13

Roy H. Park School of Communications | Integrated Marketing Communications | Sociology

NASCAR events are a thrilling part of the American experience. But while fans root for their favorite drivers, not many consider the work that takes place long before the first engine revs. That’s where Jusan Hamilton ’13 is in the driver’s seat.
 
As an account executive for industry operations at NASCAR, Jusan is part of a team responsible for keeping races on track—managing communications, working with sponsors, and traveling to events around the country. But long before his first trip to Daytona, Jusan was racing around a dirt track in upstate New York.
 
Jusan’s talent led him to compete in go-kart and stock car races up and down the East Coast throughout his high school years. As graduation approached, Jusan set his sights on professional racing—but he was thinking outside the lanes.
 
“After I realized I wouldn’t be able to race in the top series in NASCAR, I decided that I wanted to work on the business side of the sport,” says Jusan.
 
His search for a college that would help him reach his goals led to Ithaca, where he worked toward dual degrees in sociology and integrated marketing communications (IMC).
 
“My two degrees showed me completely different aspects of the business world and of life in general. They really prepared me to make my own path in my career,” Jusan says.
 
“Sociology allows you to better interpret what you’re putting out there—how it’s going to affect different groups of people, and how they’re going to see it. From a public relations standpoint, sociology is really useful.
 
“Marketing and advertising are a big part of what makes the sport go ’round. There are communications aspects with the sponsors, the race teams, the track teams, and the corporate side. The IMC major encompassed everything I hoped to do.”
 
Jusan’s drive to work in professional racing—along with an education that combined skills and knowledge specific to his career goals—led to three internships in the industry followed by a full-time position in communications at NASCAR soon after graduation. Already rising through the ranks, Jusan is on the inside track toward his career goals.
 
“I love working for NASCAR; I love working in the industry. My goal is to continue to work my way up.”