Workshop Schedule
Monday, July 20
Session I
- Opening remarks by Matt Mogekwu, associate professor and chair of journalism department
- Presentations by participants
Session II
- Mobile Journalism, Part I
- Concept and practice of mobile journalism in the U.S. and abroad
- Introduction to journalism backpacks
- Getting familiar with audio and video equipment
- Practical exercises
- Mobile Journalism, Part II
- MacBook Pro. Overview of software
- Free or cheap alternatives to audio, photo and video editing software
- Practical exercises
Tuesday, July 21
Session I
- Guest speaker: Jeff Cohen, director of the Park Center for Independent Media
"State of Independent Media in the U.S."
- Discussion with participants
- Vadim Isakov, professor and scholar-in-residence
"Activism 2.0. When keyboard is mightier than a pen"
- Online campaigns
- Twitter revolution: myth and reality
- Blogging for change
- Discussion with participants
Session II
- Telling stories with pictures
- Best practices (New York Times, Washington Post, L.A. Times)
- Introduction to digital photography
- Photo composition techniques
- Basic camera controls and picture formats
- Practical Exercises
- Post processing techniques
- Photo editing software: iPhoto (Mac)
- Photo editing online: Picasa, Picnik, Photoshop Express
- Practical Exercises
- Creating slideshows with Soundslides
- Jamendo, Freeplaymusic, Freemusicarchive, etc.
- Practical exercises
- Mobilizing your community with pictures
- Picture sharing web sites (Flickr, Panoramio, Google Earth) and advantages of using them
- Practical exercises
Wednesday, July 22
Session I
- Audio for the web
- Best practices (online interviews and podcasts)
- Interviewing for the Web
- Using H4 recorder
- Practical exercises
- Basic audio editing with Garage Band
- Practical exercises
Session II
- Video for the web
- Best practices (short bits and documentaries)
- Video composition techniques
- How video for the web is different from conventional forms of video
- Practical exercises
Thursday, July 23
Session I
- Guest Speaker: Paul Jay, journalist and creator of The Real News Network
"Surviving and Thriving in Online Media Environment"
- Discussion with participants
Session II
- Video editing with iMovie: tips and tricks
- Getting your video ready for online distribution
- Practical exercises
- Distributing video online (YouTube and Vimeo)
- Creating video groups and communities
- Practical exercises
Friday, July 24
Morning session
- Writing for the web
- How people read online
- Getting discovered: search engine optimization (SEO)
- Making your voice heard: global conversation in digital era (Global Voices Online)
- Putting it all together
- Content Management Systems: pros and cons
- Self-hosting vs. hosted service
- Creating and optimizing your web site with Wordpress (themes, widgets, upgrades)
- Basic concepts of web usability
- Adding photos, audio and video to your site
- Practical exercises
Lunch and Farewell Tour of The Finger Lakes region
