Careers in Integrated Marketing Communication
When you receive a degree in Integrated Marketing Communications, you will have a wide choice of career opportunities within many facets of marketing. As one of the few undergraduate programs that combine creative disciplines and business courses, Ithaca College’s IMC degree gives students a competitive edge with a set of skills tailored to meet the demands of the real world.
You'll be well-equipped to begin a professional track as an:
- advertising account executive
- art director
- copywriter
- media buyer or planner
- account planner
- public relations executive
- event planner
- media relations specialist
- sales executive
- research analyst
…at a wide range of organizations:
- advertising agency
- public relations agency
- media company
- non-profit organization
- local or federal government
- educational institution
- museum or cultural institution
Our alumni are making major achievements at such leading companies and agencies as Ogilvy & Mather advertising, Weber Shandwick public relations, NBC network, The New Yorker magazine, and Google. They have told us that Ithaca College gave them the fundamentals to jump start their careers – and to instill a lifelong desire to learn and make a difference.