 |
Scott HamulaAssociate ProfessorStrategic Communication
|
Scott R. Hamula
Associate Professor
Integrated Marketing Communications
Professional Experience
I began my professional media career working as the summer trafficopter coordinator at WBEN-AM-FM while attending college in Buffalo. Later, I produced several programs for WGN-AM while attending graduate school in Chicago. I later joined the Mid-West Family Radio Group and served as an Advertising Account Executive for WSJM-AM/WIRX-FM in St. Joseph/Benton Harbor, Michigan. Later, I served as their Advertising Sales Manager of WSJM-AM.
After moving back to New York's Finger Lakes Region, I held General Advertising Sales Manager and General Manager positions at radio stations located in Geneva [WGVA-AM/WECQ-FM] and Canandaigua [WCGR-AM/WLKA-FM]. After joining Ithaca College, I continued to serve as a Senior Advertising Account Manager for a number of area businesses through The Finger Lakes Radio Group (three FMs/five AMs) headquartered in Geneva.
Teaching Experience
I began my teaching career as an adjunct marketing professor at Lake Michigan College in Benton Harbor, Michigan. After moving back to New York, I was an adjunct faculty member for Cayuga Community College in Auburn and Finger Lakes Community College in Canandaigua. For five years prior to joining IC, I was the assistant professor of marketing serving on the faculty at Keuka College located just outside of Penn Yan, New York. I've been at Ithaca College since 1999.
Ithaca College Student Experiences
American Advertising Federation (AAF)
Our student chapter of this national trade organization has about 50 members and engages in activities throughout the year including bringing in guest speakers, doing pro bono advertising campaigns for local businesses and nonprofits (for example, Foodnet/Meals-on-Wheels), and the "Power Puff Football" fundraiser. Check out their website at www.ithaca.edu/aaf for more information
Advertising Women of New York Career Conference (AWNY)
Each fall our local AAF student chapter takes approximately 40 members to this annual conference in New York City where students attend workshops and get to speak with advertising professionals to help determine a career path.
Ad Lab [American Advertising Federation National Student Advertising Competition, AAF NSAC]
Recent Wins: District Two Champions in 2001-DiamlerChrysler, 2003-Toyota Matrix, and 2005-Yahoo!
A senior-level course I instruct which competes in the National Student Advertising Competition sponsored by AAF. We compete in District Two against 20+ other colleges in neighboring states and have won our district more than any other school. The IC Ad Lab team, advised by Howard Cogan, won the nationals in 1993 with Saturn.
Research
My research interests include the areas of audience and client promotions, advertising sales management, nontraditional revenue [NTR], and station branding strategies in the radio and television industries.
Ithaca College Positions
Program Director, Integrated Marketing Communications (major and minor)
Faculty Advisor, American Advertising Federation student chapter
Member, All-College Priorities & Planning Committee
Member, College Enrollment Planning Task Force
Chair, Yield/Recruitment/Marketing Subcommittee
Member, Park School Administrative Council
Chair, Strategic Communication Department Tenure & Promotion Committee
Education
MBA in Marketing, University of Chicago Graduate School of Business
BA in Broadcasting and BA in Economics, SUNY College at Buffalo
Courses Taught at Ithaca College
Introduction to Integrated Marketing Communications, Introduction to Strategic Communication, Introduction to Mass Media, Advertising, Audience Research, Critical Issues in IMC, Ad Lab
CURRENT SCHEDULE FALL 2009
CLASSES
Required text: Hamula, S. and Komaromi, K. (Eds.). (2009). Introduction to Strategic Communication [custom text]. Hightstown, NJ: McGraw Hill Primis Online
NOTE: This is a custom text and is only available at the Ithaca College Bookstore.
Required style (not required text): Publication manual of the American Psychological Association (5th ed.). (2001). ISBN: 1-55798-791-2.
Required text: Arens, W., Weigold, M., Arens, C. (12th edition, 2009). Contemporary Advertising. Hightstown, NJ: McGraw Hill. http://catalogs.mhhe.com/mhhe/viewProductDetails.do?isbn=0073381071 [You might be able to save money by getting the 11th edition.]
OFFICE HOURS
