IMC Students Receive Collegiate Bronze ECHO Award for “Best in Direct Mail” by the Direct Marketing Educational Foundation
Lisa Voyticki, ’07, and So Hyeon Park, an exchange student from Korea, are the proud winners of the 2007 Leonard J. Raymond Collegiate Bronze ECHO award, sponsored by Litle & Co. Arhlene Flowers, assistant professor in Integrated Marketing Communications, served as the students’ advisor.
This year, the direct marketing challenge centered around Litle & Co. — named Inc. Magazine’s 2006 fastest growing private company — which sought to generate leads and acquire customers for payment processing, its core business. With a $500,000 budget, the challenge required a multichannel campaign that included direct mail, email, outbound telemarketing or other media, alone or in any combination.
The 2007 competition, which was conducted during the Fall 2006 and Spring 2007 semesters, attracted entries from undergraduate and graduate colleges nationwide. There were 65 entries in this year's competition. Experienced direct and interactive marketing professionals judged the entries, including Litle & Co. senior marketing team members, and officers and members of the Direct Marketing Educational Foundation’s Board of Trustees.
Conducted since 1986, the Direct Marketing Educational Foundation Collegiate ECHO Competition allows teams to submit direct marketing campaigns targeting companies involved in direct marketing.
Supporting Higher Education in Direct/Interactive Marketing
"We decided to sponsor this year’s competition because we think it’s the best way to support higher education in direct/interactive marketing," said Litle & Co. Chief Marketing Officer Chris Long. "As the challenge unfolded, we were able to present our real-life marketing issues to individuals who are likely to be the true leaders of the direct marketing world of tomorrow — the undergraduate students, graduate students, and faculty at some of the country’s finest colleges and universities. The creative solutions offered by these students far exceeded our expectations, providing outstanding, insightful, and creative approaches that we will definitely implement in our upcoming campaigns."
"Everyone’s a winner in the Collegiate ECHO Competition," said DMEF President Terri L. Bartlett. "We are particularly proud of the level of challenge that Litle & Co.’s case offered to this year’s participants, giving students a unique opportunity to participate in a real-world ‘new business" competition. Knowing the first-rate quality of Litle & Co., it speaks volumes about the quality of this year’s submissions to learn that they will implement the winning campaigns in the future. The Collegiate ECHO Awards competition is meant to give students a glimpse of the business challenges in today’s marketplace…this is one of the highest quality challenges I’ve seen to date, with the quality of submissions to match."
About Direct Marketing Educational Foundation (DMEF)
Headquartered in New York City, the DMEF works to attract, educate, and place top college students by continuously improving the teaching of world-class direct/interactive marketing and, thereby, expanding and enriching the talent pool of trained, market-ready direct marketers. Established in 1966 by members of the Direct Marketing Association (DMA) who wanted to give something back to the community, DMEF is today a separate, 501(c)(3) nonprofit corporation that is supported solely by tax-deductible contributions from individuals, companies, and regional clubs and associations. Funds raised go toward a broad range of world-class educational programs.
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